We hope to see you on November 9th.
Tickets
Workshop by Fullstory
Maria LifstenUX and Service Designer @ ZingtonWORKSHOP: Lean Coffee about Collaboration and Cooperation
What do you like to discuss? Choose your topic and decide on different perspectives and thoughts.
Suggest your topic, vote for the topics to discuss and move between groups if you want.
Maria Lifsten
Maria is a creative UX/UI designer with strategic thinking and a great interest in the user.
With +20 years of experience in design, she has the ability to both see details and the big perspective. Maria likes to create digital services that solve problems and create social and business benefit.
She is experienced as a consultant with expertise in the entire design process, from initial research, customer journeys and impact mapping to prototypes, user tests and finished design. She thrives in leading roles and agile teams in changing environments. Maria's working method involves interviews and current situation analyzes to identify problems and opportunities. It is important for Maria to involve the team and stakeholders, including through workshops and sharing of insights. She is used to communicating about design, driving UX issues and being part of agile teams.
Peter Antoniuo & Tommy MarshallSenior Solutions Engineer @ Fullstory & Head of UX @ ZingtonWORKSHOP: Transforming Data into Actionable Insights
When it comes to understanding your customer experience and working towards your KPIs, it’s not always easy to know where to start. What experiments should we run? What should we add to and prioritise on the roadmap? Are customers actually engaging with that new feature we launched? The difficulty in answering these questions is due to the data available having holes and more often than not is dispersed across multiple tools.
It’s imperative that your teams have access to ‘human readable’ data that allows you to empathise with your customers to better understand what's working, where they are getting frustrated and what features they want. In this session you will learn how you can turn your data into actionable insights to improve your overall user experience and reach your company goals. Whether you’re looking to increase conversion, improve retention or boost engagement.
Outcome
You’ll walk away with:
- Tools and tips on finding actionable insights to improve user experience
- Hands-on FullStory experience
- Learning from peers at other organisations
Peter Antoniuo & Tommy Marshall
Peter is a Senior Solutions Engineer at FullStory, working with clients globally across Retail, SaaS, Media, Travel & Finance to improve their customers' digital experiences.
Tommy has worked within the field for over 10 years and is now Head of UX at Zington. He is a senior UX and Service designer who has worked with clients such as SEB, Scania, and Konsumentverket. His expertise is in service design, UX strategy, and user research. He is a strong believer in combining qualitative and quantitative methods and has been working with Fullstory for the last few years.
Melinda Dahlgren & Alessandra HygrellUX research @ SEBWORKSHOP: Opportunity based research
Have you ever designed a solution without knowing what customer problem you're solving? In this workshop, we’ll look at research through the Opportunity Solution Tree framework and how you can work with hypotheses to generate solutions that will create both business and customer value. Too often we see solutions created out of thin air, not anchored in customer insights. The Opportunity Solution Tree framework can guide you and your team through the different "levels" of research and help map the opportunities before deciding what to build.
Melinda Dahlgren & Alessandra Hygrell
Melinda and Alessandra are UX researchers at SEBs digital sales and service team. Melinda has worked with qualitative research methods to digitalize and improve digital products and services. Alessandra has worked with combining qualitative and quantitative data to improve the digital customer experience.
Workshop by LeanLab
Kathleen AsjesResearch & Insights leader @ StippenWORKSHOP: UX therapy
Ever feel lonely at work, even though you are surrounded by your colleagues?Would you love to talk to someone who truly understands your struggles?
Do you long to connect deeply with others who face similar challenges?Join this workshop for some UX therapy!You will gain a new perspective on the challenges you are facing in your day to day work, helping you to see things in a new light.
Every participant brings their own challenge, which they can discuss with others through a peer-sparring method, under guidance of your workshop host Kathleen. You will get to experience first hand how valuable it is to hear the perspective from someone who is not your colleague, friend or partner. To talk with someone you do not know (yet), but does have relevant experience and ideas to share.
You will leave the workshop with loads of energy, fresh ideas and new connections with UX professionals (discussing our challenges and growing together 🌱).
Kathleen Asjes
Kathleen is an independent research consultant and coach, passionate about empowering growth for people and businesses. She enjoys building research capacity from scratch and has spent these last 15 years leading teams of researchers, designers and product managers on their journey towards working insight-informed. She is also the founder of a new peer-to-peer coaching initiative for research leaders, called Grow & Connect.
After growing up in a tiny village in the Netherlands it was time to explore the world. Kathleen has lived in South Korea, Australia, Sweden and is currently residing in France. Outside work, she enjoys rowing on the Seine, running after her three gremlins and probably should be spending more time trying to learn French.
Angelica BrockneDesign Leader & Facilitator @ EvolvXWORKSHOP: Facilitation as a superpower
Know yourself and your participants to create workshops that solve (almost) all your problems
Facilitating a workshop is more than just having fun at work; it's about diving into many layers of behavioral theory and self-reflection to reach truly meaningful results. When done right, facilitation becomes a superpower that can help you build sustainable teams that perform well over time. In this workshop, we'll explore exercises to increase your self-awareness in the role of a facilitator, leader, and maybe even as a better human being.
Angelica Brockne
Angelica is a senior UX designer and facilitator with broad experience across various industries. With a mission to improve the user experience, spanning from the grocery industry (ICA) to the technical industry (Sandvik Coromant) and everything in between, Angelica has shown that the UX toolkit is helpful in almost any situation. She has a passion for co-creation, sustainable teams, and ideation. Therefore, it's not surprising that she thrives best in the role of a facilitator. With extensive research experience and a curiosity for user needs, Angelica has recently expanded her toolkit even more. She is a recent graduate as a Psychosynthesis therapist and is currently studying to become an organizational consultant with the goal of working even more with team and individual growth.
Lotta OlkinuoraHead of Customer Success @ LeanLabWORKSHOP: Mixed methods 2.0: How to effectively combine qual and quant in user research
Combining qualitative and quantitative methods in your user testing process is critical to building better experiences. However, we often fall into the ‘trap’ of using only the most familiar methods (e.g. a survey or an interview) which limits the different perspectives we can bring to the development table. In the workshop, we will discuss a few different testing methods and their pros and cons as well as how to identify the relevant methods across the design journey (from understanding the current experience and ideation and iteration of concepts down to testing and launching products and services).
Lotta Olkinuora
Lotta has over 10 years of user insight knowledge and expertise under her belt across various industries (e.g. FMCG, travel, finance, healthcare, and media) globally. Using mixed methods, she has helped numerous organisations continuously engage users as part of user experience, product and service development.
DIGITAL WORKSHOPS by Zington
Lara GavinaHead of Strategy @ North KingdomDIGITAL WORKSHOP: How to design any workshop
In this online session, you will gain practical knowledge and boost your confidence when it comes to designing customised workshops, especially remote ones. Whether you’re just getting into workshop design or want to refine your facilitation skills, this workshop-about-workshops will guide you through the process that Lara uses in her daily work for creating tailor made sessions. We will cover topics such as: structuring your workshop for specific outcomes, cooperating creatively from different locations and understanding individual emotional needs within your workshop group.
Lara Gavina
Italian, with an international work background, Lara specialises in workshop facilitation, product management & strategy, and as part of North Kingdom she primarily collaborates with the gaming and tech industry. She regularly designs and hosts different types of workshops - from team buildings to ideation, from prioritisation to product visions. Nicknamed "the voice of reason", Lara is curious about the creative process and how team dynamics affect the creation of novel ideas.
Anna TrulssonDesign Leader & UX Strategist @ Curious KindDIGITAL WORKSHOP: Facilitation as a superpower
Know yourself and your participants to create workshops that solve (almost) all your problems
Facilitating a workshop is more than just having fun at work; it's about diving into many layers of behavioral theory and self-reflection to reach truly meaningful results. When done right, facilitation becomes a superpower that can help you build sustainable teams that perform well over time. In this workshop, we'll explore exercises to increase your self-awareness in the role of a facilitator, leader, and maybe even as a better human being.
Anna Trulsson
Anna is a freelance UX Designer, strategist, and facilitator. After many years in the UX industry, she has built a diverse toolkit that comes in handy daily, both personally and professionally. It can be everything from hosting family workshops about vacation plans to resolving complex challenges at work. Anna has collaborated with various companies, and industries ranging from bank (Avanza) to travel (Ving). As a freelancer, her focus lies within strategic thinking, coaching teams to excel in insight-driven development, and making the design toolbox accessible to more people - even non-designers! Her newly found home is in Portugal where she lives with her family near the beach, right between the beat of Lisbon and the tranquil hills of Sintra.
Marco CavazzanaChief Design Officer @ Variant SwedenDIGITAL WORKSHOP: Rapid Value Boost for Digital Products (Kickstarter)
In today’s fast-paced digital world, the timeline from concept to market for products and services is shorter than ever. The challenge for product managers, designers, and development teams is not only to innovate but also to deliver tangible value to users and stakeholders swiftly. This one-hour workshop is tailored to equip you with actionable strategies that can accelerate the value offered by your digital products and services. We will focus on three core pillars that are critical for the success of any digital offering:
- Profitability: How can your product generate revenue efficiently while maintaining or reducing costs? We’ll look into strategies that enhance your product's value in a way that boosts your bottom line.
- Lovability: What makes a product resonate with its users? We’ll explore how to create engaging and memorable experiences that captivate and retain users.
- Scalability: Can your product handle growth? We will discuss how to design products that are ready to scale up without compromising performance or user experience.
Key Takeaways:
- Practical Techniques: By the end of this workshop, you'll have techniques for rapidly enhancing the profitability, lovability, and scalability of your digital products.
- Actionable Insights: You'll gain insights into how to quickly evaluate and iterate on your product features to maximise user satisfaction and business impact.
- Collaborative Experience: Work alongside peers facing similar challenges and leave with fresh perspectives on how to drive value in your projects.
Marco Cavazzana
An award-winning Global Leader and Visionary within Design, Tech and Innovation
For the past 20+ years, he has worked with some of the world’s most prestigious tech, creative agencies and brands, transforming creativity and insights into extraordinary experiences and driving brand and business impact. He has co-founded start-ups and led top-tier organisations, guest judged on the TV Show Top Model, and exhibited my work in galleries across Europe, Asia and the USA.
Brand Experience:
IKEA, Alstom, Google Cloud, Salesforce, Mercedes Benz, Telia Company, 3, Fremantle Media, Sony Ericsson, TBWA, McCann Erickson, Forsman & Bodenfors, FischerAppelt, BMW, DNA Telecoms, Björn Axén, Hahnemühle Fine Art, Top Model TV Show, FILA, Viasat, Oriflame, Exuviance, Neostrata, Davines, Toni & Guy, IKANO BANK, Samsung Galaxy
