We hope to see you on November 9th.
Kelly DernSenior Product Designer @ Google
Scaling and Systematizing Your Design Process for Inclusive Product Experiences with AI
In this talk, I'll share a case study of how we used AI tools to scale and systematize our design process. I'll show you how we used AI to:
- Create better and more thorough user journey lists that capture all types of users, reducing the risk of excluding some users
- Develop a Systems Design mindset for UX programs, scaling our work across teams and organizations for broader impact
As a Senior Product Designer at Google, I lead the Video AI team, which includes Google Meet, Duo, and Livestreaming for Workspace. I have worked with Google Nest, start-ups, and adidas on various product and UX projects, ranging from hardware-software integration to health tech solutions. I enjoy learning new skills and sharing my knowledge as a speaker, mentor, and advisor in the design community.
Billy BomanLead UX/UI Designer @ CHAPTR
Designing for the AI Era: The Generative Evolution of UX, UI & Digital Design
In this captivating talk, Lead UX/UI Designer Billy Boman explores the groundbreaking impact of artificial intelligence (AI) on the field of user experience (UX), user interface (UI) design as well as within Digital Art Direction. Delving into the remarkable possibilities and opportunities presented by AI, the talk highlights the transformative role of generative design in shaping the future of digital experiences. Attendees will gain valuable insights into leveraging AI to enhance their UX and UI processes and learn about the opportunity landscape of creating visually stunning digital experiences that drive user satisfaction as well as business success.
Billy is a seasoned designer, currently the UX/UI Lead at CHAPTR, a groundbreaking Generative AI startup. With a decade of experience in the design industry, Billy has honed his skills across a diverse range of disciplines, including Branding, Graphic Design as well as Fashion Design. His expertise in crafting impactful & visually engaging products and experiences has shaped a career marked by interdisciplinary cross-pollination and a refusal to adhere to traditional design boundaries. Billy's passion for design extends beyond traditional realms, as he has also made his mark in the fashion industry working for established brands such as Allsaints, H&M & Tiger of Sweden Jeans. With a keen eye for aesthetics and a deep understanding of trends, he has successfully infused creativity and style into his design projects, constantly pushing boundaries and refusing to adhere to the "rules"
Matthias Lewin & Sofi RagneforsLead Product Owner @ DER Touristik Group & Product Designer @ Zington (Apollo)
A collaborative research and design process across multiple brands and countries
In summer 2022 we started a journey to build a travel app that will be used by a variety of brands within the DER Touristik Group all over Europe. The ambitious goal was to get a first version out in only six months – from scratch. After a solid alignment process in the beginning of the project we needed to create an effective process to collaborate between the external concept and design agency from Germany and the local digital departments in Stockholm and Prague.
We want to share our experience on how to effectively align on research, the insight that customers probably aren’t necessarily that different as we might have thought and of course also share all the mistakes we made.
Follow us from 0 to 4.7 in the App Store.
Matthias Lewin & Sofi Ragnefors
Matthias Lewin is an experienced digital product manager who has worked with a variety of digital products in various industries. After doing part-time studies at Hyper Island, Matthias became an advocate for design-driven, customer-centric development. With the assignment to build a customer app for the whole DER Touristik Group he could prove that design in the center leads to a very effiencient development towards a product people love.
Sofi Ragnefors is a product designer with a background in visual design, branding and marketing. With assignments at companies like Magine, Plejmo, Bonville and Spotify she pivoted from visual and branding focus into product and now joins cross-functional teams in the design role. Her most recent interest are the technical aspects of design as well as a stronger focus on user research.
Jenny TheolinLearning Experience Designer & Facilitator @ Studio Theolin
DARE TO COLLABORATE
Step into the world of Dare to Collaborate, a 15-minute game show that explores the relationship between facilitation and collaboration. During this session, we will delve into collaborative environments, and the role facilitation plays in it. We will also tackle a critical query: How can you create an environment that encourages team members to freely express their ideas and thoughts without fear of criticism or judgment? Engage in thoughtful discussions and interactive challenges aimed at shedding light on this crucial but underrated aspect of effective collaboration.
Jenny Theolin is a renowned learning consultant who brings a fresh perspective to the field. With a wealth of international experience and a background in design, she creates effective, engaging, and memorable learning experiences for organisations, schools, and non-profits. Jenny's holistic approach encompasses the entire learning journey, considering factors like environment, culture, and technology. She strongly believes in the power of collaboration and actively brings together diverse experts to deliver innovative solutions.
Jenny Theolin is presently penning "Dare to Facilitate," an upcoming creative book that dares facilitators to think and do differently. With over 120 bold "dares," it defies traditional norms and empowers even the most seasoned facilitator. Collaborating with 37 experts, Jenny ensures a diverse range of perspectives for the book's anticipated late 2023 release.
Kofi AnkomahStrategic Account Manager @ FullStory
How to avoid losing customers and money - A guide to perfecting Digital Experiences
As a Product Owner or UX Designer, you know how important the digital experience is to brand loyalty and customer satisfaction - but do you know the cost of what you are missing, and the questions you never knew to ask? Join FullStory to hear interesting insights from the recent Global Consumer Survey they conducted and the practical steps you can take to ensure you are measuring and acting upon the entire Digital Experience (DX) on your website and app. Highlights from our survey include:
- 64% of people will abandon a transaction if there’s friction
- 72% of consumers have Rage Clicked on a DX issue
- 1 in 3 consumers describe having “stressful,” “difficult,” or “stagnant” digital experience
Kofi is a Strategic Account Manager at FullStory, Collaborating with Organisations across Europe, Middle East and Africa to help them identify new opportunities to acquire new customers whilst minimising the cost of acquisition.
Anamaria DorgoHead of Community @ Butter
Communities are value-amplification powerhouses
Today's challenges are too complex to be solved by people stuck in non-collaborative structures, silos, and dusted ways of working. To face the future, we must first face ourselves and our ways of working. It’s the era of collaboration, cross-functional squads, and flat hierarchies. It’s the era of communities of learning, practice, and innovation.
In this talk, I will underline why communities are the perfect ecosystems to foster connection, empathy, and collaboration. I’ll highlight the principles and building blocks a successful community needs to invite co-creation and collective problem-solving. Our focus will be on exploring the amplified value communities can create compared to individuals.
I’ve spent the last four years building communities of practice and designing collective learning experiences. The Butter Community brings together facilitators, educators, consultants, designers, trainers, and coaches to democratize facilitation as a skill and offer a platform for anyone looking to hone this critical skill. L&D Shakers is a free global community for Learning & Development professionals changing the way learning manifests in our organizations. With over 4,000 members and a Core Team of 40, we were awarded the 2023 Silver Learning Giveback Award by The Learning and Performance Institute. My mission with ‘Handle with Brain’ is to partner with organisations to bring the power of collaboration, innovation, and co-creation by building communities from within, and impactful learning experiences. When I don’t geek about learning and communities, you find me cycling, immersed in fiction books or painting.
Harri NieminenHead of CX and Insight @ Stockmann
Customer centricity and collaboration in the heart of turning around an iconic Finnish department store Stockmann
The iconic Finnish department store Stockmann has been leading the way of contemporary shopping for the Finns for more than 160 years. However, today's shopping behaviours and competition have changed for good and Stockmann has had to find its way back to win the hearts and minds of their customers.
In this talk I’ll cover:
- The critical role of designing and building emotional experiences
- Learnings from the transformation journey so far
- Importance of quick iterations and continuous feedback loop through Stockmann customer community
Harri’s passion is to uncover, design, and deliver not only the best solutions but also the right solutions for all stakeholders involved. At Stockman Harri leads an international team of specialists spanning three countries, providing crucial support to all business units at Stockmann as they strive for greater customer centricity. Outside work Harri enjoys traveling, NYC being his favourite city in the world.
Tom AiraksinenProduct Owner @ PE Accounting
SELECT * Baby – Diggin’ in the database with tech-savvy friends
As a former UX designer turned product guy, Tom has loved and used qualitative methods like interviews, usability tests and ethnographic research for most of his career. However, in the last five years he has discovered what an astonishing number of insights you can get from… wait for it… the dusty old database! Dull, non-sexy and Excel-like, it is just sitting forgotten in a corner, loved by no designer ever, but it could potentially become your BFF.
Still not convinced? In this presentation, Tom will give you a lot of examples of how he has used database queries to inform design decisions, prioritize his roadmap, inspire developers (and himself) and more. Also, getting started is super simple – you just need to get hold of a tech-savvy colleague. And then, share your insights to make friends across the company.
Passionate about the intersection of psychology, design and tech, Tom started out as a UX designer in 2005, but after ten years working at various design agencies realized that he should really be a product guy when he grows up. So in 2016, he transitioned into product work to keep doing all the fun UX stuff but with added prioritization superpowers. Throughout his career, Tom has worked with large consumer brands such as Spotify, Skype, Samsung and others, but found his true calling in B2B SaaS products where the users typically have nowhere to run – they simply HAVE to use a product that someone else has chosen for them. To Tom, improving their lives and showing that also more mundane systems can be built with love presents an immensely meaningful challenge.
Marwin BrandtDigital Design Director @ SEB
They are bringing back the mammoth! And we are designing at the bank, how hard can it be?
Today you can buy a car without any human interaction, pay your bills, invest, check your health, be entertained and make life changing decisions right on your phone. And beyond that, scientists are even bringing the mammoth back to life! Is there nothing we can’t accomplish?
Apparently, there is! You have a design system and people with the right skills. But you still end up with multiple design assets and CSS-codes. And on top of that, you need to navigate with stakeholders, POs, project manager and wrestle backlogs and the marketing people.
Let’s talk about how we build a new design system at the bank, and making sure everyone is onboard. What can possibly go wrong?
Marwin is a creative with over 20 years of design experience. Prior to SEB Marwin worked as a consultant with clients such as Aleris, TV4, and SVT. During which he has received several awards, including Svenska Designpriset.
His approach to work focuses on collaboration and creativity as keys to project success. By promoting close cooperation among designers, developers and stakeholders. He strongly believes in giving the team autonomy to make design decisions, which streamlines the journey from idea to product delivery.
Axel HansersUser Researcher II @ Spotify
Uncharted Settings - A cross-functional collaborative journey to reimagine the Spotify settings menu
A talk focusing on how a team within Spotify collaborated and broke down the redesign of our mobile settings menu. It will cover ways of working, and not working, within a cross-functional and insights driven team. It will include best practices and how to's on some User Research and Information Architecture methodologies, as well as our takeaways and learnings from the project as a team.
Axel is a nature lover and a nerd with specific interests in Psychology and Technology. He has an educational background in Cognitive Science, Psychology, and Human–computer interaction. Apart from working with mixed methods research and having a passion for IT ethics Axel does all kinds of outdoor adventures, he read books and he meditate.
Oscar Rabadán & Elisa AbuinUX/Product Designer @ NATEEVO
Boosting Design Processes: Leveraging the Power of AI Collaboration
Artificial Intelligence (AI) is everywhere, and we're currently experiencing a phase of exciting design evolution. While the abundance of information can be overwhelming, it's crucial that we learn to adapt and utilize the tools created for our benefit. One of the main beneficiaries of AI are design teams, as AI allows for easy collaboration, resource sharing, and knowledge exchange.
Join us for an inspiring conversation to overcome any fears of AI and improve the design processes in your team. This talk will provide valuable insights and practical tips to harness the power of AI, boosting your team's creativity and efficiency. Don't miss out on this opportunity to embrace AI and unlock new possibilities for design.
Oscar Rabadán & Elisa Abuin
Oscar is a passionate Product Designer with a focus on AI, accessibility, and analytics. He has a wealth of experience working on diverse projects and collaborating with various organizations. At ManoMano, Oscar played a crucial role in designing the seller experience for coupon campaigns, creating intuitive interfaces to empower sellers and maximize their sales through strategic coupon utilization. Additionally, while working with the Barcelona City Council, he led user-centered design efforts, prioritizing accessibility and communication for websites and apps, ensuring citizens could easily access information and engage with digital platforms. Recently, Oscar joined CUPRA, where he played a pivotal role in defining the user experience of the MyCUPRA App, aiming to enhance customer interactions and overall satisfaction.
Elisa is a UX & Product Designer with a passion for cognitive studies, speculative design and AI. The last couple of years Elisa has been working for a variety of international companies and organizations, including The United Nations UN Women, designing social platforms for government bodies such as Madrid City Council, as well as creating design strategies for sustainability and corporate tools for industrial clients, particularly Mitsubishi Nippon Gases. More recently, Elisa has been working for the Spanish bank BBVA designing solutions for the bank app, as well as improving the accessibility of ATMs, and being a part of the global Design System team. The diversity of projects Elisa has been working on throughout the years has given her a broad vision of design processes and methodologies.
Both Oscar and Elisa is part of the AI research team at NATEEVO, exploring innovative ways to integrate AI tools into the design process, driving transformative outcomes, and delivering exceptional user experiences.
Johan SchaumanProduct Manager Digital Co-Development @ Skatteverket
Tax just happens – how to solve complicated things with less effort
The tax agency has successfully made it easier for everyone to deal with their taxes by simplifying the agency´s processes and services. However – in the new digital era this will not be good enough. Instead focus has to be what the customer actually wants to do and support the customer´s processes - to make tax just happen. But what would this look like in reality, who needs to contribute and how will the tax agency change their way of working?
Johan has been working at the Swedish Tax Agency since 1999 in many different fields, but for more than ten years he has been focusing on digital development in a concrete social context. He was a change leader for the Swedish Tax Agency´s digital transformation during 2017 and is currently working mainly with Co-development, where the public and private sector together make everyday life easier for private individuals and companies by developing solutions that focus on the customer's natural needs.
Petra SmolčićProduct Designer
Efficient collaboration in Figma between developers and designers
Petra will talk about how to have a more efficient collaboration in Figma between developers and designers by showing us a workflow she’s developed over a course of years to minimize the uncertainty during the development phase - to save everyone's time.
Petra is a product designer whose professional journey started over a decade ago. Formerly a digital media designer, she transitioned to UX/UI, where she discovered a deep passion for UX research and creative product development. Working with a variety of industries, Petra gained experience in different approaches to UX discovery and strategic planning. Currently employed as a product designer in a German-based company, Petra also dedicates her time to continuous learning and sharing her UX experiences with others. Through her Instagram presence, she is actively building a community of designers who help each other in day-to-day professional growth.
Jane Ruffino, Kelly Dern, Kathleen Asjes & Jenny Theolin
Panel discussion - Open questions
Welcome to a discussion facilitated by Jane Ruffino who will lead us in dialogue with among others Jenny Theolin, Kathleen Asjes and Kelly Dern. You as a participant will be able to ask questions to the panel during the morning so that you will be part of setting the topics to be discussed.