Welcome to STHLM Xperience Conference 2023, at 7A Posthuset and our digital venue. Check in at the entrance and grab some breakfast.

Tommy Marshall and Veronica Wallström will welcome you to this year’s conference and introduce our moderator.

In this captivating talk, Lead UX/UI Designer Billy Boman explores the groundbreaking impact of artificial intelligence (AI) on the field of user experience (UX), user interface (UI) design as well as within Digital Art Direction. Delving into the remarkable possibilities and opportunities presented by AI, the talk highlights the transformative role of generative design in shaping the future of digital experiences. Attendees will gain valuable insights into leveraging AI to enhance their UX and UI processes and learn about the opportunity landscape of creating visually stunning digital experiences that drive user satisfaction as well as business success.

In summer 2022 we started a journey to build a travel app that will be used by a variety of brands within the DER Touristik Group all over Europe. The ambitious goal was to get a first version out in only six months – from scratch. After a solid alignment process in the beginning of the project we needed to create an effective process to collaborate between the external concept and design agency from Germany and the local digital departments in Stockholm and Prague. 

We want to share our experience on how to effectively align on research, the insight that customers probably aren’t necessarily that different as we might have thought and of course also share all the mistakes we made. 

Follow us from 0 to 4.7 in the App Store.

It's time for a cup of coffee or tea, something sweet, and socializing – on site or online!

Step into the world of Dare to Collaborate, a 15-minute game show that explores the relationship between facilitation and collaboration. During this session, we will delve into collaborative environments, and the role facilitation plays in it. We will also tackle a critical query: How can you create an environment that encourages team members to freely express their ideas and thoughts without fear of criticism or judgment? Engage in thoughtful discussions and interactive challenges aimed at shedding light on this crucial but underrated aspect of effective collaboration.

What do you like to discuss? Choose your topic and decide on different perspectives and thoughts. 

Suggest your topic, vote for the topics to discuss and move between groups if you want. 

In this online session, you will gain practical knowledge and boost your confidence when it comes to designing customised workshops, especially remote ones. Whether you’re just getting into workshop design or want to refine your facilitation skills, this workshop-about-workshops will guide you through the process that Lara uses in her daily work for creating tailor made sessions. We will cover topics such as: structuring your workshop for specific outcomes, cooperating creatively from different locations and understanding individual emotional needs within your workshop group.

Ever feel lonely at work, even though you are surrounded by your colleagues?Would you love to talk to someone who truly understands your struggles?

Do you long to connect deeply with others who face similar challenges?Join this workshop for some UX therapy!You will gain a new perspective on the challenges you are facing in your day to day work, helping you to see things in a new light.

Every participant brings their own challenge, which they can discuss with others through a peer-sparring method, under guidance of your workshop host Kathleen. You will get to experience first hand how valuable it is to hear the perspective from someone who is not your colleague, friend or partner. To talk with someone you do not know (yet), but does have relevant experience and ideas to share. 

You will leave the workshop with loads of energy, fresh ideas and new connections with UX professionals (discussing our challenges and growing together 🌱).

As a Product Owner or UX Designer, you know how important the digital experience is to brand loyalty and customer satisfaction - but do you know the cost of what you are missing, and the questions you never knew to ask? Join FullStory to hear interesting insights from the recent Global Consumer Survey they conducted and the practical steps you can take to ensure you are measuring and acting upon the entire Digital Experience (DX) on your website and app. Highlights from our survey include:

• 64% of people will abandon a transaction if there’s friction
• 72% of consumers have Rage Clicked on a DX issue
• 1 in 3 consumers describe having “stressful,” “difficult,” or “stagnant” digital experience

Today's challenges are too complex to be solved by people stuck in non-collaborative structures, silos, and dusted ways of working. To face the future, we must first face ourselves and our ways of working. It’s the era of collaboration, cross-functional squads, and flat hierarchies. It’s the era of communities of learning, practice, and innovation. 

In this talk, I will underline why communities are the perfect ecosystems to foster connection, empathy, and collaboration. I’ll highlight the principles and building blocks a successful community needs to invite co-creation and collective problem-solving. Our focus will be on exploring the amplified value communities can create compared to individuals.

A bathroom break? Move around a bit? Or just some time to take care of your mindfulness?

The iconic Finnish department store Stockmann has been leading the way of contemporary shopping for the Finns for more than 160 years. However, today's shopping behaviours and competition have changed for good and Stockmann has had to find its way back to win the hearts and minds of their customers. 

In this talk I’ll cover:

• The critical role of designing and building emotional experiences
• Learnings from the transformation journey so far
• Importance of quick iterations and continuous feedback loop through Stockmann customer community

When it comes to understanding your customer experience and working towards your KPIs, it’s not always easy to know where to start. What experiments should we run? What should we add to and prioritise on the roadmap? Are customers actually engaging with that new feature we launched? The difficulty in answering these questions is due to the data available having holes and more often than not is dispersed across multiple tools.

It’s imperative that your teams have access to ‘human readable’ data that allows you to empathise with your customers to better understand what's working, where they are getting frustrated and what features they want. In this session you will learn how you can turn your data into actionable insights to improve your overall user experience and reach your company goals. Whether you’re looking to increase conversion, improve retention or boost engagement.

Outcome
You’ll walk away with:

• Tools and tips on finding actionable insights to improve user experience
• Hands-on FullStory experience
• Learning from peers at other organisations

Know yourself and your participants to create workshops that solve (almost) all your problems 

Facilitating a workshop is more than just having fun at work; it's about diving into many layers of behavioral theory and self-reflection to reach truly meaningful results. When done right, facilitation becomes a superpower that can help you build sustainable teams that perform well over time. In this workshop, we'll explore exercises to increase your self-awareness in the role of a facilitator, leader, and maybe even as a better human being.

Know yourself and your participants to create workshops that solve (almost) all your problems 

Facilitating a workshop is more than just having fun at work; it's about diving into many layers of behavioral theory and self-reflection to reach truly meaningful results. When done right, facilitation becomes a superpower that can help you build sustainable teams that perform well over time. In this workshop, we'll explore exercises to increase your self-awareness in the role of a facilitator, leader, and maybe even as a better human being.

As a former UX designer turned product guy, Tom has loved and used qualitative methods like interviews, usability tests and ethnographic research for most of his career. However, in the last five years he has discovered what an astonishing number of insights you can get from… wait for it… the dusty old database! Dull, non-sexy and Excel-like, it is just sitting forgotten in a corner, loved by no designer ever, but it could potentially become your BFF. 

Still not convinced? In this presentation, Tom will give you a lot of examples of how he has used database queries to inform design decisions, prioritize his roadmap, inspire developers (and himself) and more. Also, getting started is super simple – you just need to get hold of a tech-savvy colleague. And then, share your insights to make friends across the company.

Today you can buy a car without any human interaction, pay your bills, invest, check your health, be entertained and make life changing decisions right on your phone. And beyond that, scientists are even bringing the mammoth back to life! Is there nothing we can’t accomplish?

Apparently, there is! You have a design system and people with the right skills. But you still end up with multiple design assets and CSS-codes. And on top of that, you need to navigate with stakeholders, POs, project manager and wrestle backlogs and the marketing people.

Let’s talk about how we build a new design system at the bank, and making sure everyone is onboard. What can possibly go wrong?

Lunch is served. Enjoy your meal, and find some new friends and connections!

In this talk, I'll share a case study of how we used AI tools to scale and systematize our design process. I'll show you how we used AI to:

• Create better and more thorough user journey lists that capture all types of users, reducing the risk of excluding some users
• Develop a Systems Design mindset for UX programs, scaling our work across teams and organizations for broader impact

Welcome to a discussion facilitated by Jane Ruffino who will lead us in dialogue with among others Jenny Theolin, Kathleen Asjes and Kelly Dern. You as a participant will be able to ask questions to the panel during the morning so that you will be part of setting the topics to be discussed.

Time to move! Turn around, talk to the people around you, mingle online, or just take a short walk.

In today’s fast-paced digital world, the timeline from concept to market for products and services is shorter than ever. The challenge for product managers, designers, and development teams is not only to innovate but also to deliver tangible value to users and stakeholders swiftly. This one-hour workshop is tailored to equip you with actionable strategies that can accelerate the value offered by your digital products and services. We will focus on three core pillars that are critical for the success of any digital offering:

• Profitability: How can your product generate revenue efficiently while maintaining or reducing costs? We’ll look into strategies that enhance your product's value in a way that boosts your bottom line.
• Lovability: What makes a product resonate with its users? We’ll explore how to create engaging and memorable experiences that captivate and retain users.
• Scalability: Can your product handle growth? We will discuss how to design products that are ready to scale up without compromising performance or user experience.

Key Takeaways:

• Practical Techniques: By the end of this workshop, you'll have techniques for rapidly enhancing the profitability, lovability, and scalability of your digital products.
• Actionable Insights: You'll gain insights into how to quickly evaluate and iterate on your product features to maximise user satisfaction and business impact.
• Collaborative Experience: Work alongside peers facing similar challenges and leave with fresh perspectives on how to drive value in your projects.

A talk focusing on how a team within Spotify collaborated and broke down the redesign of our mobile settings menu. It will cover ways of working, and not working, within a cross-functional and insights driven team. It will include best practices and how to's on some User Research and Information Architecture methodologies, as well as our takeaways and learnings from the project as a team.

Have you ever designed a solution without knowing what customer problem you're solving? In this workshop, we’ll look at research through the Opportunity Solution Tree framework and how you can work with hypotheses to generate solutions that will create both business and customer value. Too often we see solutions created out of thin air, not anchored in customer insights. The Opportunity Solution Tree framework can guide you and your team through the different "levels" of research and help map the opportunities before deciding what to build.

Combining qualitative and quantitative methods in your user testing process is critical to building better experiences. However, we often fall into the ‘trap’ of using only the most familiar methods (e.g. a survey or an interview) which limits the different perspectives we can bring to the development table. In the workshop, we will discuss a few different testing methods and their pros and cons as well as how to identify the relevant methods across the design journey (from understanding the current experience and ideation and iteration of concepts down to testing and launching products and services).

Artificial Intelligence (AI) is everywhere, and we're currently experiencing a phase of exciting design evolution. While the abundance of information can be overwhelming, it's crucial that we learn to adapt and utilize the tools created for our benefit. One of the main beneficiaries of AI are design teams, as AI allows for easy collaboration, resource sharing, and knowledge exchange. 

Join us for an inspiring conversation to overcome any fears of AI and improve the design processes in your team. This talk will provide valuable insights and practical tips to harness the power of AI, boosting your team's creativity and efficiency. Don't miss out on this opportunity to embrace AI and unlock new possibilities for design.

The tax agency has successfully made it easier for everyone to deal with their taxes by simplifying the agency´s processes and services. However – in the new digital era this will not be good enough. Instead focus has to be what the customer actually wants to do and support the customer´s processes - to make tax just happen. But what would this look like in reality, who needs to contribute and how will the tax agency change their way of working?

Refill those coffe mugs, talk some more with colleagues on site or digitally, and perhaps eat some cookies?

Petra will talk about how to have a more efficient collaboration in Figma between developers and designers by showing us a workflow she’s developed over a course of years to minimize the uncertainty during the development phase - to save everyone's time.

Our moderator will close the on-stage program together with us. Don't want to say goodbye yet? You are invited to more socializing, both live and digitally!

Let's move to Orangeriet! Have a drink with us, eat some food, talk to friends, make new connections, and postpone the goodbyes for a couple of hours? 

See you there!