Meet LeanLab – one of the partners for STHLM Xperience Conference 2023
LeanLab is a nordic digital innovation agency, helping brands to create better experiences for clients such as Google, Spotify, and Finnair. Together with Zington they are partners for this year’s STHLM Xperience Conference on the 10th of November. We sat down with LeanLabs CEO Ville Österlund and asked him a few questions about the conference and partnership
LeanLab are partners of STHLM Xperience Conference 2023. Why did you want to become a partner and what does the partnership mean to you?
We know from being a partner last year that SXC is a great conference bringing together professionals in the Experience field in the Nordics and we want to be a part of that. This year the theme aligns very well with what we do and it is great to see the user collaboration and user insights theme on many of the presentations.
How do you reflect/interpret the theme of Collaboration and Cooperation of this year’s conference?
This theme resonates deeply with our core mission to bring companies closer to their users and customers. At Leanlab, we believe that true collaboration is about breaking down silos, fostering open communication, and working seamlessly with customers and partners. This is something that our Product team thinks constantly when making roadmap decisions - how we can accelerate and bring down the barriers for continuous user collaboration for UX/CX teams. We believe that anyone can cook when they are given the proper tools and training.
What do you think about the conference being held on World Usability Day?
LeanLab's mission is to bring users to the design table with our end-user collaboration and insights platform. Usability. and connecting closely with users and their needs, is an irreplaceable part of Designing solid products and services. We are happy that the United Nation's initiative on WUD has been going strong over 15 years, and for us this presents the day in the year when the user takes center stage.
What does usability mean to you?
I personally like to see usability as a wider theme - not just building great experiences for a digital service but also smooth experiences going across multi-channel experiences, be it physical or digital. This way 'Usability' becomes something bigger, it cannot be ignored anywhere, and for the leading companies usability becomes a point of differentiation from going beyond "usable" towards memorable and meaningful experiences that really create loyalty and advocacy.
You are a speaker at the event, what is that talk about?
In short, that talk is about creating more meaningful and less stressful ways of working with users. Users no-longer want to be treated like lab rats, being thrown into a maze to complete usability tasks - they want to feel that they are part of the design process and see the impact of their participation over time. Our talk focuses on how to bring users closer to the creative process and increase the cadence of participation to maximize the Designer - User learning curve.
What are you most looking forward to at the conference?
Well, this is one of the first physical events we have participated in since Covid, so, it is finally meeting people face to face and getting out of home!